Local SEO checklist: set up and verify your Google Business Profile
Short answer
This local SEO checklist shows how to set up a Google Business Profile: go to business.google.com/add, enter your real business name, primary category, address or service area and phone number, then verify with the method Google offers. Review takes up to 5 business days. The list has 40 checks, from preparation to reviews and tracking; we’ll email you the PDF.
How to set up a Google Business Profile step by step
Google Business Profile, formerly Google My Business, is the listing customers see in Google Maps and next to search results: your name, address, hours, photos and reviews. Adding your business is free. Verification takes the longest, especially when Google sends the code by post.
- Check whether a profile already exists. Search Google Maps for your business name and city. A Maps user or a former partner may have added it. If it’s unverified, select “Claim this business.” If someone else has verified it, request ownership: the current owner has 3 days to respond.
- Sign in to your company’s Google Account. Ideally one set up with a company email address, not an employee’s personal one. Whoever verifies the business becomes the profile owner.
- Go to business.google.com/add and select “Add your business to Google.” Then follow the on-screen instructions.
- Enter your business name exactly as it appears on your sign and invoices. No city, services or taglines.
- Choose a primary category. The category answers the question of what your business is. You can add secondary categories later when you edit the profile.
- Decide on your address. If customers visit you, enter the address and check the map pin. If you travel to customers, hide the address and choose a service area.
- Add your phone number and website. A number your business answers and your business’s own website.
- Verify the business with the method Google offers. We cover the methods and pitfalls below.
Once verified, you get a confirmation email, and only then is the profile fully yours: you can reply to reviews, and the photos you added become visible. You fill in the remaining fields (description, special hours, services, photos and attributes) using part C of the checklist.
The PDF version of this local SEO checklist follows the same order. Part A covers preparing your details before you click anything. Part B covers setup and verification. Parts C to F cover the work after verification: completing the profile, reviews and posts, consistent details across the web, and tracking.
Who can have a Google Business Profile, and who can’t
Google accepts two kinds of businesses: those with premises that customers visit and those that travel to customers. A business with no in-person contact with customers, such as an online-only store, doesn’t meet that condition. Neither does a virtual office, meaning a rented mailing address where none of your staff work, or a PO box.
| Business type | Example | Address on profile | Service area | Condition |
|---|---|---|---|---|
| Storefront | Clinic, salon, shop, café | Shown | Not set | Permanent signage with your business name at the address, customers served during stated hours |
| Service-area business | Plumber, cleaning company, electrician working from home | Hidden | Up to 20 areas, within about 2 hours’ drive | One profile for the whole area you serve |
| Hybrid business | Garage with roadside assistance, restaurant with delivery | Shown | Yes | Staffed premises that serve customers during stated hours |
| Co-working office | Law firm, accounting office | Shown | Depends on the business | Signage, customer service and your own staff on site during business hours |
| Not eligible | Online-only store, virtual office, PO box | – | – | No in-person contact with customers at the premises or at their location |
Source: Google Business Profile Help, guidelines for representing your business and service areas (full list of sources at the end of the page).
Each location with its own team can have its own profile. A service-area business with several branches, each with its own area and staff, can have a profile for each branch. A doctor, lawyer or real estate agent who sees clients in person can have their own profile alongside the company’s. Two profiles for the same business at one address, however, are a problem: Google allows one profile per business, and duplicates make it harder to show the right information in Maps and Search.
Google Business Profile verification: methods, timing and common problems
Verification confirms that you’re authorized to represent the business. Without it you can’t edit your name or hours or reply to reviews, and the photos you add stay hidden. Google also says a verified business is more likely to show up in search results.
Google chooses the method based on your business type, public information, region and opening hours. You can’t change it, and sometimes you need to complete more than one.
| Method | How it works | Watch out for |
|---|---|---|
| Phone or text | The code arrives by call or text message to your business number, and you enter it in the profile | Answer in person: automated phone systems (IVR) can’t receive the code |
| You follow the steps in a message sent to the address shown on the verification screen | You need access to that address | |
| Live video call | You connect with a Google support representative and show your business on camera | Only during your business hours and only from your business location |
| Video recording | You record a video showing your location, equipment and proof that you manage the business | Google recommends this method when it’s available. If the video is rejected, the profile shows a notification with instructions |
| Postcard | Google mails a 5-digit code to your business address | Most codes arrive within 14 days, and the code expires after 30 days. Until then, don’t change the name, address or category |
Source: Google Business Profile Help, “Verify your business on Google.” The methods available depend on your business and region.
After you complete the steps, Google reviews your information for up to 5 business days, and occasionally longer. Sometimes verification is instant, for example when your website is already verified in Google Search Console. That’s why part A of the checklist includes a Search Console check: it helps with verification and with tracking traffic.
If the verification button reappears on your profile after you finish, Google couldn’t fully verify the business. Try again or use another available method. A request for more information usually follows a change to your business details, so the simplest prevention is not to change your name, address or category during verification. Keep the code to yourself: Google never asks for it, and Google’s help pages advise against sharing it even with people who manage your profile.
What to fill in after verification: profile fields and Google’s limits
Google’s help pages say it plainly: businesses with complete and accurate information are more likely to show up in local results. Each field has its own rules, though, and some mistakes, such as extra words in the business name, can get a profile suspended. The table sums up the limits and rules worth knowing before you edit. If you were looking for a Google Business Profile optimization checklist, parts C and D of the template cover the profile itself.
| Field | Rule | Limit or requirement |
|---|---|---|
| Name | Your real-world name from signage, website and documents | No taglines, locations, services, hours or phone numbers. A name change may require verifying again |
| Categories | “This business IS a…”, as few and as specific as possible | One primary category and up to 9 more |
| Description | What you offer, what makes you different, how long you’ve been in business | Up to 750 characters, no links, HTML, prices or promotions |
| Hours | Customer-facing hours, special hours for holidays | Appointment-only businesses shouldn’t list hours |
| Phone | A number your business controls, ideally local | Primary plus up to 2 more, no fax or premium-rate numbers |
| Website | The website of this business or this location | Full URL with http:// or https://, Googlebot must not be blocked |
| Service area | Cities, postcodes or other areas | Up to 20 areas, within about 2 hours’ drive, no radius |
| Photos | In focus, well lit, no heavy filters | JPG or PNG, 10 KB–5 MB, 720 × 720 px recommended, 250 × 250 px minimum |
| Videos | Premises, team, completed work | Up to 30 s, up to 75 MB, 720p or higher |
| Posts | Updates, offers and events with a button and a link | Without a date range, archived after 6 months |
| Social profiles | Facebook, Instagram, LinkedIn, Pinterest, TikTok, X, YouTube | One link per platform, available in selected regions |
Sources: Google Business Profile Help (guidelines, editing your profile, service areas, photos, posts). Limits can change, so check the message in your profile before editing.
Two fields deserve extra attention. Google says the primary category should describe your business as a whole, not list your services: a physiotherapy clinic picks a category that describes the clinic, not a separate category for each treatment. Google adds broader categories on its own, so you don’t need to add them. Whatever your categories don’t cover, your list of services with short descriptions does.
Write the business description for customers. Google rejects descriptions with links, prices and promotions, and a description built from keywords reads badly. A good description says in three or four sentences what you do, for whom, in which area and since when.
NAP consistency: one version of your business details everywhere
NAP stands for name, address and phone number. NAP consistency means those three details read exactly the same in your Google profile, on your website, in directories, on Facebook and in other map apps. Google describes a business’s prominence partly through the number of websites that link to it and the number of reviews it has. Different versions of your address or an old phone number make it harder to tie those mentions to one business, and they give customers outdated contact details.
Most differences are small: “St” versus “Street,” the unit number before or after the street, a postcode with a different town, a phone number with or without the country code. A character-by-character comparison also catches the bigger problems: an old address after a move, or a number the business no longer uses.
That’s why the PDF template includes a business details sheet. You write one master version of your name, address, phone number, website, categories and hours. The last page has a listings table: your Google profile, website footer and contact page, structured data, Facebook, Bing Places, Apple Business Connect, and general and industry directories. For each listing, you tick whether the name, address and phone number match the master version.
- Start with the places you control: your Google profile and your website. You can fix those straight away.
- Then the big directories and map apps where you have an account or can claim the listing.
- Finally, listings you don’t control: submit a correction through the site’s form.
- Write down the date of each fix so the next change of details doesn’t start from scratch.
LocalBusiness structured data on your website is optional. If you use it, the name, address, phone number and hours should match your profile, and Google notes that structured data must describe content visible on the page. General checks for NAP, the contact page and structured data are also in our SEO checklist (area C). This checklist goes further, from creating the profile to tracking it. Businesses with several locations will find more in our guide to multi-location SEO.
Example: part of a completed checklist
Below is part of the checklist filled in for a fictional plumbing business that runs from the owner’s flat and travels to customers in several districts of Warsaw. The data is made up. The point is to show how to record status and notes so the list becomes a work plan right away.
| No. | Check | Status | Note | Who and when |
|---|---|---|---|---|
| A1 | Business is eligible | OK | Travels to customers, no premises | – |
| A3 | Existing profiles checked | To fix | An old profile verified by a former partner is on Maps | Owner: ownership request, this week |
| A4 | Name as on invoices | To fix | The draft name adds “24h plumber Warsaw” | Owner, before setup |
| A5 | Business type and address | OK | Service-area business, address hidden | – |
| B3 | Verification method | OK | Google offers a video recording: branded van, tools, business documents | Owner, on Saturday |
| C2 | Accurate hours | To fix | Set to open 24 hours, but jobs are taken from 7 am to 8 pm | Owner, now |
| C4 | Service area | To fix | A 50 km radius is left over from the old version of the profile. Set 6 districts and 2 towns | Owner, this week |
| E5 | NAP in directories | To fix | Two directories show the old phone number | Assistant, by month end |
| F2 | Maps ranking from several locations | To fix | Only checked from the owner’s home | Owner, monthly |
The checks that block setup come first: the old profile and the name (A3, A4). Until they’re closed, there’s no point choosing a verification method, because changing the name midway could interrupt it. Then come hours and the service area, and finally directories and tracking. The radius check shows why the notes column matters: “to fix” on its own doesn’t say what exactly needs changing.
Common mistakes when setting up a Business Profile
- Keywords and a city in the name. “24h Plumber Warsaw” instead of the name on your invoices. Google’s guidelines don’t allow extra words in the name, and breaking them can get your profile suspended.
- A second profile instead of claiming the old one. Duplicates confuse customers and make it harder for Google to show the right details. Claim the existing profile or request ownership first.
- A profile on an agency’s or employee’s account. When the relationship ends, the business loses access. The owner should be your company account, and the agency gets manager access, which can’t add or remove users.
- A virtual office or an address where nobody works. These locations aren’t eligible. A business without premises hides its address and sets a service area.
- Changes during postcard verification. Editing the name, address or category, or requesting a new code, invalidates the code already in the mail.
- Categories added “just in case.” Google recommends as few categories as possible, as specific as possible. A category is the type of business, not a list of services.
- Reviews for a discount, or only from happy customers. Google Maps policies prohibit rewarding reviews and asking for them selectively, and Google removes such reviews.
- Moving without verifying again or fixing directories. A new address in the profile requires verifying again, and the old address stays online until you correct it.
After setup: Google Maps and AI answers
A created and verified profile is only the start. Google describes three factors behind local results: relevance (how well the profile matches the search), distance from the searcher, and prominence (how well-known the business is, partly based on its reviews and the websites that link to it). You can’t influence distance. You improve relevance with a complete profile, and prominence with reviews, mentions and your website. You can’t buy a better position either: Google says there’s no way to pay for a higher local ranking.
Your profile matters beyond Maps. In our test on 4–5 November 2026 (gpt-4.1-mini with web search, 10 requests to recommend a business), 59 of 62 links in ChatGPT’s answers led to Google Maps. Google, for its part, lists keeping your Business Profile information up to date among the things to check for AI Overviews and AI Mode. We describe the test on our page about ChatGPT optimization, and you can see whether AI assistants recommend your business with our free AI visibility check.
How to ask for reviews and how to reply to critical ones is covered in our guide on how to get Google reviews. For the wider picture of being visible to nearby customers, read local SEO for businesses.
If you’d rather hand over the profile, see our Google Business Profile optimization service: categories, reviews, posts and ranking measured from 49 points around your address. We manage the profile together with your website in the SEO Standard package from €450 net per month, on a monthly contract. For businesses in Warsaw that want to combine the profile with their website and local content, there’s local SEO in Warsaw.
Template preview: the full local SEO checklist
This is what the template contains: 40 checks in six areas. In the PDF, every check has boxes for status (OK, to fix, N/A) and space for notes, plus a business details sheet, a NAP consistency table and a monthly log.
A. Preparation: details and account before you create the profile (8 checks)
- ☐ A1. Your business is eligible: it serves customers in person at its premises during stated hours or travels to them. How to check: Online-only stores, virtual offices and PO boxes don’t qualify. A co-working office qualifies only with signage, customer service and your own staff on site during business hours. Priority: high.
- ☐ A2. The profile will belong to your company’s Google Account, not to an employee’s personal account or your agency’s. How to check: Create a Google Account with your company email address (it doesn’t have to be Gmail). Give your agency or freelancer manager access later. Priority: high.
- ☐ A3. You’ve checked that no profile for your business already exists. How to check: Search Google Maps for your business name and city. Unverified profile: select “Claim this business.” Verified by someone else: request ownership (the current owner has 3 days to respond). Don’t create a second profile. Priority: high.
- ☐ A4. Your business name is exactly what appears on your signage, website and invoices. How to check: No keywords, city names, taglines, hours or phone numbers. Add a legal suffix (like Ltd or LLC) only if you consistently use it on signage and documents. Priority: high.
- ☐ A5. You’ve chosen your business type: storefront with a visible address, service-area business with a hidden address, or hybrid. How to check: A plumber working from home hides the address and sets a service area. Show an address only if you serve customers there and have permanent signage with your name. Priority: high.
- ☐ A6. You’ve written down one master version of your NAP (name, address, phone) to use everywhere. How to check: Fill in the business details sheet in the template. Use a phone number your business controls, a local number rather than a central call center where possible, and never a premium-rate number. Priority: high.
- ☐ A7. You’ve picked a primary category after checking the businesses in the local pack, and secondary categories only for services you actually provide. How to check: The category should complete the sentence “This business IS a…”, not “This business HAS a…”. Search Maps for your main service and note the categories of the top 3 businesses. Use as few categories as possible. Priority: high.
- ☐ A8. Your website is added and verified in Google Search Console. How to check: Google says this is one of the cases in which a profile can be verified instantly. You’ll also need Search Console to track search traffic. Priority: low.
B. Create and verify the profile (7 checks)
- ☐ B1. The profile is added at business.google.com/add or claimed with “Claim this business” in Google Maps. How to check: Adding or claiming a profile is free. Google doesn’t charge for it. Priority: high.
- ☐ B2. The address and map pin point to the right building, with the suite or unit number on address line 2. How to check: Check the pin in satellite view before you choose a verification method. If you move, you’ll have to verify the profile again. Priority: high.
- ☐ B3. You’ve chosen a verification method from the ones your profile offers and prepared for it in advance. How to check: Google sets the methods and you can’t change them: phone or text, email, live video call, video recording or postcard. If you can, choose video: Google recommends it. Sometimes you need more than one method. Priority: high.
- ☐ B4. For video verification, you have proof ready: exterior signage, the street, equipment and access to staff-only areas. How to check: Live video calls are only available during your business hours, and you must be at the business. Show your sign or a street sign, branded equipment or tools and, for example, unlocking the door with your key. Priority: medium.
- ☐ B5. While you wait for a postcard, nothing in the profile changes until you enter the code. How to check: Don’t edit the name, address or category, and don’t request a new code: the old one stops working. Most postcards arrive within 14 days, and the 5-digit code expires after 30 days. Priority: high.
- ☐ B6. Only you know the verification code. How to check: Google never asks for your code. Don’t share it with anyone, including the agency that manages your profile. For phone verification, answer the call yourself: automated phone systems (IVR) can’t receive the code. Priority: medium.
- ☐ B7. Verification is confirmed by email, and the profile has a second owner or a manager. How to check: Google’s review takes up to 5 business days. Add a second company account as an owner and your agency as a manager. For the first 7 days, a new user can’t, for example, remove other users or become the primary owner. Priority: medium.
C. Complete the profile after verification (8 checks)
- ☐ C1. The business description says what you do, for whom, where and since when (up to 750 characters). How to check: No links, prices, promotions or keyword lists. Write for a customer who is seeing your business for the first time. Priority: medium.
- ☐ C2. Opening hours are accurate, and holidays and days off have special hours. How to check: Businesses that work by appointment only shouldn’t list hours. Set special hours before every long weekend and public holiday. Priority: high.
- ☐ C3. The phone number and website lead to this business: a number it controls and its own website with an https:// address. How to check: No redirects to another business’s page or number. You can add up to 2 additional numbers. Googlebot must not be blocked on your site. Priority: high.
- ☐ C4. The service area lists the cities or postcodes you actually serve. How to check: Up to 20 areas, within about 2 hours’ drive of your base. You can no longer set a radius in miles or kilometers. Applies to service-area and hybrid businesses; a storefront that doesn’t visit customers marks N/A. Priority: medium.
- ☐ C5. Your services (or menu, or products) are complete, and each item has a short description. How to check: List every service you provide separately: what you do, for whom and where. Complete, detailed information helps Google match your profile to searches. Priority: medium.
- ☐ C6. Photos: logo, cover photo, exterior with the entrance, interior, team and completed work. How to check: JPG or PNG, 10 KB to 5 MB, 720 × 720 px recommended (250 × 250 minimum), in focus and without heavy filters. Videos up to 30 s and 75 MB. Photos only appear after verification. Priority: medium.
- ☐ C7. Attributes and extra details are filled in: accessibility, parking, payments, opening date, social media links. How to check: Only tick attributes that are true. Enter the opening date as month and year. You can add one link per social platform. Priority: low.
- ☐ C8. Your profile is as complete as the profiles of the top 3 businesses in Google Maps. How to check: Compare the number of photos, reviews and services and the fields filled in with the profiles in the local pack for your main service. Priority: low.
D. Reviews and posts: a routine, not a campaign (6 checks)
- ☐ D1. A review link or QR code is ready and sent after every job. How to check: Create the link in your profile. Email or text it on the day the job is done, or print the QR code on receipts or invoices. Priority: high.
- ☐ D2. You ask every customer for a review, with no rewards and no suggested wording. How to check: Google Maps policies prohibit discounts or gifts for reviews, asking only happy customers, pressuring people on the premises and review quotas for staff. Priority: high.
- ☐ D3. Every review gets a reply within 48 hours, including critical ones. How to check: Keep it short and factual, with no promotions and no customer details. You can only reply once the profile is verified. 48 hours is our working standard, not a Google requirement. Priority: medium.
- ☐ D4. Reviews that break the rules are reported to Google, not “negotiated” with the author. How to check: Flag the review in your profile. Asking for a review to be changed or removed in exchange for a discount is also an incentive the policy prohibits. Priority: low.
- ☐ D5. Posts (updates, offers, events) go up at least twice a month. How to check: A new service, a completed job, a seasonal offer, a change in hours. Each post has a button linking to the right page. Posts older than 6 months are archived unless they have a date range. Priority: medium.
- ☐ D6. You add new photos every month. How to check: Completed jobs, seasonal changes, new team members. Your newest photos show first in your profile. Priority: low.
E. NAP consistency and your website (6 checks)
- ☐ E1. The NAP on your website (footer and contact page) is in text and identical to the profile. How to check: Try selecting the address with your mouse: if you can’t, it’s an image. Compare character by character: abbreviations, unit number, postcode, phone format. Priority: high.
- ☐ E2. The contact page has the address, a map, directions and hours, and each location has its own page. How to check: A location page needs its own content: team, completed work, directions. The same text with the city name swapped doesn’t work. Priority: medium.
- ☐ E3. The website link in your profile goes to the right page and carries UTM parameters. How to check: For example ?utm_source=google&utm_medium=organic&utm_campaign=gbp, so GA4 can tell profile visits apart from regular search results. With several locations, link to each location’s page. Priority: low.
- ☐ E4. LocalBusiness structured data in JSON-LD uses the same NAP and hours as the profile. How to check: Check it with the Rich Results Test. Structured data must describe what is visible on the page. Priority: low.
- ☐ E5. Directories, other map apps and social profiles show the same NAP. How to check: Check Facebook, Bing Places, Apple Business Connect, and general and industry directories. Add each one to the NAP table in the template. Priority: medium.
- ☐ E6. After a change of address, phone number or name, every listing is updated within one deadline. How to check: Start with the profile (a move means verifying again), then your website, then directories. Write down the date of each fix. Priority: medium.
F. Tracking and profile reviews (5 checks)
- ☐ F1. Once a month you record your profile performance: views, calls, direction requests and website clicks. How to check: Profile → Performance. Write the numbers in the template log and compare month to month. Priority: medium.
- ☐ F2. You check your Google Maps ranking for 3–5 keywords from several locations, not just your office. How to check: Results depend on how far away the searcher is, so a single check next to your office looks better than reality. Note the keyword, location and date. Priority: medium.
- ☐ F3. Changes from Google and from users are reviewed and accepted or corrected. How to check: Check your profile for Google updates and for information Google has collected, including from automated calls and texts to your business number. Priority: medium.
- ☐ F4. Once a month you check whether ChatGPT, Gemini and Perplexity recommend your business for customer questions. How to check: Ask the same 3–5 questions, such as “can you recommend a plumber in Mokotów?”. Note whether your business is named and where the links lead. Priority: medium.
- ☐ F5. The profile gets a full review every quarter and before any change in the business. How to check: Hours, services, photos, owners and managers. Remove access for people who no longer work with the business. Priority: medium.
Get the PDF template
We’ll email you the local SEO checklist as a printable PDF: 40 checks with status boxes and notes, a business details sheet (your master NAP), a NAP consistency table and a monthly log.
Related guides and tools
- Google Business Profile management: categories, reviews, posts and ranking measured on a 49-point map grid
- How to get Google reviews: a review request process after every job
- SEO checklist: 50 checks for your whole website: technical, on-page, local, AI readiness and tracking
- AI visibility check: see whether ChatGPT, Gemini and Perplexity recommend your business
- Local SEO in Warsaw: your profile, website and local content in one service
- Schema markup examples: a LocalBusiness template with the same NAP data as your profile
Frequently asked questions
Nothing. Google doesn’t charge for adding a business or claiming an existing profile. You only pay if you hire an agency or freelancer to set up or manage it. You can’t pay for a better Maps ranking either: according to Google, local results depend on relevance, distance and prominence, not on payments.
After you complete the verification steps, Google reviews your information for up to 5 business days, sometimes longer. With a postcard, add delivery time: most codes arrive within 14 days, and the code is valid for 30 days. It can be faster, for example when your website is already verified in Google Search Console, in which case Google may verify the profile instantly.
Yes, if you travel to customers and don’t serve them at your premises. Such a business hides its address and sets a service area: up to 20 cities, postcodes or other areas, within about 2 hours’ drive of its base. You still enter an address during setup because Google needs it for verification, but customers won’t see it.
Find it in Google Maps. If it’s unverified, select “Claim this business” and complete verification. If someone else has verified it, go to business.google.com/add, enter your business name and address, then request access. The current owner has 3 days to respond. If they don’t, you may be able to claim the profile through the link in your request confirmation email.
No. The name on your profile must match your signage, website and business documents. Google’s guidelines spell out what you can’t add: taglines, locations, services, hours and phone numbers. Doing so can get your profile suspended. Your address or service area shows the city, and your categories and service list describe what you do.
It can, but it shouldn’t. Your company’s Google Account should own the profile, and the agency should get manager access. A manager can edit details, reply to reviews and publish posts, but can’t add or remove users or delete the profile. When the relationship ends, you simply remove their access instead of trying to recover your own listing.
Sources
- Google Business Profile Help: Add or claim your Business Profile (accessed November 11, 2026)
- Google Business Profile Help: Request ownership of a Business Profile (accessed November 11, 2026)
- Google Business Profile Help: Verify your business on Google (accessed November 11, 2026)
- Google Business Profile Help: Guidelines for representing your business on Google (accessed November 11, 2026)
- Google Business Profile Help: Edit your Business Profile (categories, description, phone numbers) (accessed November 11, 2026)
- Google Business Profile Help: Manage your service areas for service-area and hybrid businesses (accessed November 11, 2026)
- Google Business Profile Help: Manage your Business Profile photos and videos (accessed November 11, 2026)
- Google Business Profile Help: Manage your Business Profile owners and managers (accessed November 11, 2026)
- Google Business Profile Help: Create and manage posts on your Business Profile (accessed November 11, 2026)
- Google Business Profile Help: Manage customer reviews (accessed November 11, 2026)
- Google Business Profile Help: Tips to get more reviews (accessed November 11, 2026)
- Google Business Profile Help: Tips to improve your local ranking on Google (accessed November 11, 2026)
- Google Maps user-generated content policy: fake, incentivized and selectively solicited reviews (accessed November 11, 2026)
- Google Search Central: AI features and your website (up-to-date Business Profile) (accessed November 11, 2026)
- Google Search Central: Local business (LocalBusiness) structured data (accessed November 11, 2026)