SEO comparisons before you choose an agency or a pricing model
Before you sign with an SEO agency, it is worth settling three things: how you will pay, which channels to invest in, and whether visibility in ChatGPT now matters alongside Google. Every comparison below has a table, sources and an update date. We are an SEO agency, so in each comparison we say plainly what we sell ourselves.
Comparisons
Pay-for-results SEO or a monthly retainer
How many agencies in Poland charge for results, what each model costs for 20 keywords, and which contract clauses to check before you sign.
10 criteria · updated:
SEO vs GEO
How optimizing for ChatGPT and AI Overviews differs from classic SEO, and why only one in four domains cited by AI is in the top 10.
8 criteria · updated:
SEO or Google Ads
The cost per click from our campaign, the time to the first inquiries and what remains after the budget is switched off.
9 criteria · updated:
How to choose an SEO agency: 12 questions
What to ask an agency before signing, how to tell a concrete answer from a platitude and what 17 agencies we reviewed publish.
12 questions · updated:
What decision are you facing?
| Your question | Comparison | In short |
|---|---|---|
| Pay an agency for rankings or for work? | Pay-for-results SEO or a monthly retainer | Pay for results lowers the cost of getting started; a retainer covers the whole service |
| Do ChatGPT and AI Overviews need separate work? | SEO vs GEO | Shared foundations, a different measure of success |
| Ads or SEO? | SEO or Google Ads | Ads for speed, SEO for the long run; usually both |
| How do you vet an agency before signing a contract? | How to choose an SEO agency: 12 questions | 12 questions: accounts, contract, reports and AI measurement |
How we prepare comparisons
Every comparison is built from data you can check: agency price lists and terms, Google results collected through DataForSEO, our own tests of AI model answers and data from our own Google Ads campaign. Under each table we give the source and the date. We do not award stars or quality ratings, and we do not compare ourselves with named agencies. We refresh the data at least once a quarter, and you can see the update date on every comparison.
Before you choose an agency
- Switching SEO agencies without penalties: a 32-point checklist of what to take from your current agency before you terminate the contract.
- Client portal: what you will see after you sign with us, from keyword positions to the work log.
- A fair contract: six rules on the notice period, fees and ownership of accounts, content and links.
Have a project in mind? Let’s price it!
Fill out our quick form and receive a tailored proposal within 24 hours.
- Address: ul. Grzybowska 12/14 lok. B-3, 00-132 Warszawa
- Phone: 518 815 055
- E-mail: kontakt@ai-seo-company.pl
- NIP: 5253090237
- Response Time: Within 24 h on business days, usually sooner