Search Engine Optimization Consultants, Optimisation Consultancy & SEO Keyword Analysis

An SEO audit covers over 50 checkpoints, including Core Web Vitals analysis, Google indexing, heading and URL structure, backlink profile, keyword research, and UX/CRO guidelines.

The standard completion time for a comprehensive SEO audit is 3 to 5 business days. After generating the report, we conduct a detailed consultation.

A technical audit checks whether Google can index and quickly load the site: Core Web Vitals, redirects, canonical tags, URL structure and the sitemap. A content audit assesses whether the page answers search intent: topic coverage, heading structure, keyword cannibalisation and gaps against competitors. The first removes barriers, the second builds relevance — full SEO optimization needs both.

An audit on its own does not change rankings — it is a diagnosis, not a treatment. The report lists tasks ranked by impact and effort, so your own team or your developer can implement it. Until the recommendations are applied, the audit will not translate into search visibility.

A full audit every 6–12 months is enough for most websites. Repeat it sooner in three situations: after a migration or redesign, after a significant Google algorithm update, and after a sudden drop in visibility with no known cause. Between audits, routine rank monitoring and Search Console are sufficient.

A reliable audit needs access to Google Search Console and Google Analytics — the only first-party data about your domain. Access to the CMS and details about hosting also help, so we can verify server response times and redirect configuration. An audit is possible without them, but it then rests solely on third-party data and is less precise.

Yes, but the scope differs. A new domain has no ranking or click data yet, so the audit focuses on fundamentals: indexability, URL structure, content architecture and the keyword plan. This is the cheapest moment to fix mistakes, because no URL migration is needed later. An audit does not make sense, however, while the site is still being built and its structure is not settled.

The report contains the list of issues found with their impact on visibility, a prioritisation of tasks by effect versus effort, the specific URLs that need work, and technical recommendations written so they can be handed straight to a developer. After delivery we walk through the report in a consultation to agree the order of implementation.

Yes. The checklist is the same regardless of technology; what changes are the typical problems. In online stores we most often examine cannibalisation between categories, how filters and URL parameters are handled, and crawl budget. On WordPress, recurring sources of trouble are excess plugins, duplicate tag and archive pages, and theme performance.

Free tools flag issues against a fixed rule set and have no business context. They will tell you a word is missing from the title, but not whether the page answers search intent, nor which of the two hundred issues found actually affect visibility. An audit is the interpretation of that data: filtering out noise, prioritising, and deciding what to do first — and what to deliberately leave alone.