How Much Does a Business Website Cost? Pricing & What's Included (2026)

A simple brochure website usually falls into a wide price range, a company website with a dozen or more pages costs more, and online stores start at amounts that can rise significantly with complex integrations. These are broad ranges because the final price of a website depends on several variables, which I’ll cover below.

If you’re just starting to plan your budget, set a minimum investment for a website that will actually work for your business — not just exist online.

Quick overview of typical market costs (2026):

• One-page / landing page: The most common range for basic projects is €300–1,200 net
• Brochure website (up to 5 pages): The most common price range is around €300–1,200 net for basic implementations
• Company website (10–20 pages): Cost depends on functionality and technology
• WooCommerce / Shopify store (up to 100 SKUs): Price increases with the number of required features and integrations
• Advanced website with CRM integrations, payments, and multilingual support: Pricing is individual and depends on project complexity

Detailed Price Ranges by Website Type

The table below shows approximate market costs for the most commonly ordered types of websites. Values are given as ranges because the final price depends on the provider, scope of work, and selected features.

A few comments that don’t fit in the table. The price of an online store grows primarily with the number of product categories and required integrations, not just the number of SKUs. A store with 50 products but ERP integration and automatic inventory synchronization costs more than a store with 300 products and no external connections. Similarly, a company website with a dedicated online booking system can end up more expensive than a simple Shopify store.

It’s also worth knowing that the popular range of €300–1,200 net for basic implementations matches market reality for simple brochure and one-page websites.

What Exactly Affects the Price of a Website?

Website pricing is not magic. Every item in a provider’s offer comes from a specific amount of work or licenses. Here are the ten elements that have the biggest impact on the final cost.

• Number of pages and content scope. Each page requires its own layout design, implementation, and testing. Moving from 5 to 15 pages can double the work time.
• Graphic design: template vs. custom. A ready-made WordPress template costs a fixed amount and can cut design time in half. A dedicated UX/UI project involves a significantly higher design cost.
• Custom functionality. A contact form is about an hour of work. A user login system, client panel, or quote calculator can take several weeks of development.
• Integrations with external systems. Connecting to a CRM (e.g. HubSpot, Salesforce), ERP system, or payment gateway requires programming work and testing. Each integration typically costs an extra €450–1,850.
• Platform and CMS. WordPress is cheaper to implement but has performance limitations. Next.js or React deliver better performance and Core Web Vitals, but require an experienced developer, which increases the hourly rate.
• E-commerce: WooCommerce vs. Shopify. WooCommerce on WordPress has a lower starting cost but higher maintenance and update costs. Shopify shifts part of the cost into a monthly subscription (from $32/month), reducing the one-time implementation expense.
• Performance and Core Web Vitals. Optimization for Google metrics (LCP, CLS, INP) is a separate work stage. A website that loads in under 2.5 seconds requires thoughtful architecture from the start, not last-minute fixes.
• Content and photos. Copywriting and a photo session are often overlooked budget items that should be planned individually.
• Multilingual support. Each language version requires not only translation but separate CMS configuration, hreflang, SEO, and testing. Adding an extra language can significantly increase implementation cost depending on the scope of translations and configuration.
• Support and SLA. A service agreement with a guaranteed response time costs more than on-demand support. For companies where website downtime means lost sales, this is a necessity.

What's Included in the Price and What Costs Extra?

Offers from different providers look similar on paper, but the devil is in the details. Here's what should be standard and what is usually a separate item.

A good company website offer should include: graphic design (template or custom depending on the package), CMS implementation (most often WordPress), SSL certificate configuration, basic technical SEO (meta tags, sitemap, robots.txt), implementation of agreed pages and contact forms, and training on the admin panel.

Copywriting, photo session, dedicated modules (e.g. booking system, product configurator), CRM or payment system integrations, migration of data from an old website. An SEO audit before implementation is another item worth planning separately, especially when moving an existing website to a new platform.

This is where many companies get surprised. Annual maintenance costs for a simple brochure website are moderate and include domain, hosting, and basic licenses. For more complex projects, costs are significantly higher.

A monthly SEO subscription is a separate category. If you want the website to attract organic traffic, implementation is only the beginning.

How Long Does Website Development Take and What Are the Stages?

Delivery time depends on project complexity and how quickly the client provides materials. Below is a realistic schedule for typical projects.

1. Brief and discovery (1–5 business days). Gathering requirements, competitor analysis, defining information architecture and feature list. The better the brief is prepared, the shorter this stage.
2. UX/UI design (3–15 business days). Wireframes, graphic design, iterations. Typically 2–3 rounds of design feedback are included in the contract; additional revisions are billed hourly.
3. Development (5–30 business days). Implementation of the design on a CMS or framework (WordPress, Next.js, React), feature configuration, integrations.
4. Testing and corrections (3–7 business days). Testing on different devices and browsers, checking forms, performance, and security. One round of development corrections should be included in the contract.
5. Deployment to production server (1–2 business days). DNS configuration, SSL, redirects, post-migration testing.
6. Handover and training (1–2 business days). Admin panel training, access handover, documentation.

Approximate delivery times depend on project complexity: simple websites are delivered relatively quickly, while advanced websites with integrations require significantly more time.

Milestones worth including in the contract: deadline for graphic design approval, deadline for content delivery by the client, development stage acceptance deadline, production deployment deadline, acceptance rules, and number of revision rounds.

How to Reduce Website Cost Without Risky Compromises

Saving money on a website is possible, but not everywhere. A few proven methods:

• Choose a proven template instead of a custom design. A good WordPress template (e.g. from Envato Market) costs $50–100 and looks professional. You save €700–1,850 on design while losing visual uniqueness.
• Limit the number of pages at launch. Launch the website with 5–7 key pages and add the rest after 3–6 months. Staged expansion costs less than implementing everything at once.
• Use stock photos instead of a photo session. Services like Unsplash or Pexels offer free high-quality photos. This is not a compromise for every industry, but for many service businesses it's enough to start.
• Choose SaaS for a simple store. Shopify or a similar platform shifts costs from one-time implementation to a monthly subscription, lowering the entry threshold with a limited starting budget.
• Staged approach instead of immediate integrations. Plan CRM or ERP integration for the second project stage, once the website is already live and generating traffic.

When is saving not worth it? First and foremost on performance. A website that loads in more than 3 seconds statistically loses a significant portion of visitors before they even see the offer. It's also not worth cutting basic technical SEO, because errors in URL structure, missing redirects, or an incorrect sitemap can block indexing for months. Poor UX leads to a low conversion rate, which means even strong organic traffic doesn’t turn into inquiries.

How to Choose a Provider and What Questions to Ask When Getting a Quote

You’ll only get comparable quotes when every provider answers the same questions. Without that, you’re comparing apples to oranges.

• Portfolio with projects similar to yours (industry, website type, scale)
• References from clients you can contact directly
• Clear project process with described stages and deadlines
• Payment model: fixed price with milestones (deposit, after design, after launch) is safer than full payment upfront
• SEO and Core Web Vitals competencies confirmed by portfolio examples
• Clear warranty and post-launch support terms

1. What exactly is included in the price and what is out of scope?
2. How many rounds of revisions are included in the contract and how are additional ones billed?
3. Who provides the content (texts, photos) and by what deadline?
4. How are scope changes during the project billed (hourly rate)?
5. What are the payment terms and what happens if the client causes delays?
6. Who owns the copyright to the code and graphic design after launch?
7. Will I get access to all accounts (hosting, domain, Google Analytics)?
8. What performance and security tests are carried out before launch?
9. What does the warranty cover and how long does it last?
10. What does technical support look like after the project ends?

No written contract is an absolute disqualifier. The same applies to lack of technical documentation, promises of delivery in a week for a project that normally takes a month, and inability to contact previous clients. A provider who cannot explain how they will test website performance will probably not do it.

Freelancer, Small Agency, or Full-Service: What Do You Get for the Price?

The Ai-seo-company Agency package includes design in Next.js and React technologies, which deliver better Core Web Vitals than standard WordPress, directly translating into Google rankings and advertising costs. It also includes CRM and payment system integrations, a technical SEO audit as part of implementation, and the option of a monthly SEO subscription after the website launches.

A freelancer is a good choice when you have a limited budget, a simple project, and time to manage the process yourself. A small agency offers more structure and usually better graphic design, but rarely provides advanced technical and SEO competencies in one place. Full-service makes sense when the website is meant to directly generate revenue and every week of delay or every percentage point of conversion has measurable value.

Why It's Worth Investing in a Well-Designed Website

A website is not a cost that needs to be minimized. It is a sales channel that works 24 hours a day.

Research on buying behavior shows that 81% of customers need full trust in a brand before making a purchase, and the website is the first place where that trust is built or lost.

A concrete example: a real estate company that moved from an outdated WordPress website to a Next.js solution with an optimized content structure and local SEO can expect growth in organic traffic within 3–6 months of launch. The key point, however, is that simply changing technology without thoughtful UX and content will not deliver results.

It's also worth planning from the perspective of total cost of ownership (TCO) over 2–3 years: implementation + maintenance + marketing. A cheap implementation that requires a rebuild after a year because it doesn't scale or generates technical problems is more expensive than a solid project from the start.

Key Takeaways

The cost of a website depends primarily on the scope of functionality and chosen technology, not just the number of pages.

A €450 Website or a €4,650 Website: What Really Matters?

Over the years I’ve observed one repeating pattern: a client chooses the cheapest offer, the website is built in 2 weeks, and after 6 months they come back asking why no one visits it and why there are no inquiries. The answer is usually simple: because the website was not designed with the user or Google in mind.

I’m not claiming that expensive always means better. I’ve seen €7,000 projects that were technical disasters. But there is a certain threshold below which it’s impossible to build something that actually works. Today that threshold is around €700–930 for the simplest cases and €1,850–2,300 for a website that needs to generate leads in a competitive industry.

The most common mistake? Treating the website as a one-time expense rather than an investment that requires maintenance. A website without regular updates, without SEO, and without analysis of user behavior ages faster than you think. After 2–3 years without technical care, most websites need a rebuild, not just a refresh.

My advice is simple: before you ask about the price, decide what the website is supposed to do for you. If it only needs to confirm the company’s existence, a budget of €700–1,150 is enough. If it needs to attract clients and convert, plan a minimum of €2,300 and treat it as an investment with a measurable return.

Ai-seo-company: A Website That Works for Your Business from Day One

Most companies face a choice: a freelancer for a few hundred or thousand euros, a small agency, or full service. Ai-seo-company is the answer when the website should not only look good but generate traffic and inquiries.

The offer includes design in Next.js and React with full Core Web Vitals optimization, custom UX/UI based on user journey analysis, CRM and payment system integrations, and an SEO audit as part of implementation. After the website launches, you can continue cooperation with a monthly B2B website positioning subscription that maintains and builds organic visibility.

Current packages (net + VAT):

• SEO Standard – €440 / month
• SEO Premium – €580 / month
• Booster Pack – €580 / month (min. 3 months) – new professional website for €0 in the package + full positioning + SSL + server + technical care.

If you’re planning a project, start with a free consultation. Prepare the business goal, list of key features, and examples of websites you like. Details of the offer and the option to schedule a call are available on the website design page.

Useful Sources and Tools for Budget Planning

Before sending a quote request, it’s worth reviewing a few resources that will help you prepare a brief and evaluate the offers you receive.

• How much does it cost to create a website? See sample prices
• How much does website maintenance cost?
• Website design for companies
• How much does SEO cost? Price list and packages
• SEO audit

How to use these sources when preparing a brief? Start by defining the website’s business goal (sales, lead generation, brand building). Then list 3–5 key user paths, required integrations, reference website examples, and an approximate budget. Such a brief will allow every provider to quote the project on comparable terms and cut negotiation time in half.

Recommendations:

• Website Positioning Price List 2026 | SEO Packages and Prices
• How Much Does SEO Cost? 2026 Price List and Packages
• Website Design | Web Design for Companies
• Website Positioning | SEO for B2B Companies